Based on data from Meta itself, the company's new Threads app has registered two million customers in the first two hours after its launch Wednesday. The product that's seen as a competitor to Twitter helps posts as much as 500 characters, images and videos up to 5 minutes and was known as a place for "pleasant" conversations by its makers. This approach is supported by fact checkers and the flagging and blocking of publish detected as false or deceptive by Threads. Twitter threatened to sue Meta over the hiring of former workers for the app. Threads is now likely probably the most rapidly downloaded app or quickly adopted online service, taking the crown from AI tool ChatGPT, which gained a million customers 5 days after launching in November of last year. Other in style online companies have generally taken much longer to hit the one million user mark. Instagram is among those which come the closest.